Brainhacked

Have you been Brainhacked?

Learn how big tech trains your brain to spend, and how to fight back with better attention, money, and decision habits.

Brainhacked book cover

Book and resources

Your brain has been engineered against you.

Brainhacked connects behavioral finance, attention, technology, and everyday spending decisions. The book and resources help readers understand what is influencing them and build a better relationship with money.

Reader reviews

Amazon readers on Brainhacked

Brainhacked is an essential guide for anyone looking to become a conscious consumer in the digital age.
Amazon Customer, Amazon review
Great book, me and my wife are now 6 months social media sober and our quality of life is so much better.
Avosgreenberg, Amazon review
Essential reading to protect your finances in the modern age
Mark, Amazon review

A Taste of Brainhacked

The rat isn't addicted to the cheese, per se. It's addicted to the anticipation: the mix of desire and uncertainty. That's us. We keep checking our phone because maybe there's a new like. Maybe someone commented. Instagram even holds back your likes on purpose and drops them all at once - just to make that dopamine hit bigger.

You don't have to play the algorithm's game by their rules. You can use their tools against them and sneak in something good. That is what this book is about.

Jennifer Beeston, Brainhacked

Press

Brainhacked in the press

These articles look at the ideas behind Brainhacked: how apps, ads, and algorithms can shape spending, weaken focus, and pull people into habits they did not choose.